WELCOME TO
Stop Blending In. Start Being RE-MARKABLE.
The system that changes how you see yourself, how others see you, and the impact you make in the world.
Watch VIdeo
WHAT IS
RE-MARKABILITY®?
RE-MARKABILITY is a system for clarity and traction. It starts by uncovering your RE-DNA… the way you’re naturally wired to lead, connect, and create impact.
From there, it builds into a living ecosystem: tools, language, experiences, and strategies that keep you relevant in every room you walk into.
This isn’t about “being better.”
It’s about being the one they can’t forget.
3X more likely to be noticed in the marketplace when you can clearly articulate your value.
92% of hiring managers agree a strong personal brand sets candidates apart.
Teams with shared language make decisions 2X faster and with less friction.
THE RE-MARKABILITY BLUEPRINT®
If RE-DNA™ shows you who you are, the Blueprint shows you what to do with it.
In one guided experience, your strengths, story, and style are translated into powerful assets you can use immediately: a standout LinkedIn profile, bios that open doors, an intro that lands every time.
This isn’t theory. It’s your brand in action… packaged, polished, and ready to work for you.
RE-DNA™ mapped into deliverables you can use tomorrow
Personal Brand Repository, Identity Map, and Message Bank
Custom bios, LinkedIn profile, and a 30-second intro script
Tools you’ll return to at every career pivot and leadership leap
Because it’s not enough to know who you are. You need the world to know too.
RE-MARKABILITY® PRAISE
This is so much more than branding - it's a powerful fusion of science, art, and heart, skillfully weaving together elements I could never have fully captured on my own. It's an experience that doesn't just shape a brand - it shapes a legacy.
I tried to do this on my own before but I didn't know the right questions to ask. Now, I feel so much more confident not just in how I'm messaging my business, but in my business itself and what I have to offer others. It's awesome.
More Than Just a MOMENT.
Choose Your
RE-MARKABILITY® Path
Your RE-DNA™ is the spark. What you do with it is the movement. Whether you’re craving 1:1 strategy, group momentum, or immersive transformation, RE-MARKABILITY® has a path that meets you exactly where you are and takes you further than you imagined.
“When you own what makes you distinct, you don’t compete; you redefine the game, inspire movements, and leave an indelible mark on the world.”
~ Kelly Lucente
Kelly Lucente
Kelly Lucente is the architect behind RE-MARKABILITY® – a system designed to help people show up with clarity and conviction.
With 30 years in branding, sales, and strategy, Kelly has crafted messaging for Fortune 500 companies, advised billion dollar brands, and led high performing teams across industries.
She created RE-MARKABILITY to distill everything she’s mastered, from corporate boardrooms to personal reinventions, and turn it into a repeatable system that helps others articulate what makes them truly unforgettable. It’s not personal branding. It’s personal clarity done right.
READY TO BE UNFORGETTABLE?
Take the RE-DNA assessment and uncover exactly what sets you apart. Then unlock your Blueprint and start showing up with purpose, power, and precision. Because when you can say who you are, what you do, and why it matters… clearly and confidently… everything changes.
I feel like I finally have a solid grasp on my brand and messaging, as well as clarity on my identity as a coach and speaker. Most importantly, I feel I can now communicate with confidence about what I offer.